These Facebook and Instagram advertising strategies work today. Every ad you create needs a scroll-stopping creative, clear message, compelling offer and a headline or hook that creates urgency.
I’ve generated over $24 Million in sales from paid traffic. The ads were created on Facebook, Instagram, Google, Pinterest and TikTok. Not all platforms create the same volume of sales, but each platform is important in the marketing strategy. That sales figure may not seem as exciting at first glance…
If you’re new to advertising on Meta, you will want to take a peek at the Audiences tool. You can create custom audiences as well as audiences that look like your custom audiences (aka lookalike audiences). I use both audience types frequently for ads management. Some of these won’t be…
That iOs update made a lot of marketers want to pull their hair out – ME included! I don’t know if I realized the exact date ads started performing again, but I’m SO happy that the conversions are back in FULL SWING! In preparation for the iOs updates, I was…