I help business owners…

  • Develop a marketing strategy to generate more leads and create consistent sales.
  • Create ecommerce brands that are profitable and positioned to scale.
  • Implement efficient systems to eliminate internal confusion, maximize workflow efficiency and increase profit margins.




5 Tips to Create Facebook Ads That Convert

I've generated over $24 Million in sales from paid traffic. The ads were created on Facebook, Instagram, Google, Pinterest and TikTok. Not all platforms create the same volume of sales, but each platform is important in the marketing strategy. That sales figure may not seem as exciting at first glance…


Setup These Facebook Custom Audiences

If you're new to advertising on Meta, you will want to take a peek at the Audiences tool. You can create custom audiences as well as audiences that look like your custom audiences (aka lookalike audiences). I use both audience types frequently for ads management. Some of these won't be…


10 Best Print on Demand Companies for Custom Products

Do you love the idea of earning money on something you have created but don't want to maintain inventory in case it doesn't sell? A print on demand business helps remove some of the risk associated with a traditional ecommerce store since you only purchase items as soon as someone…

Wife, Mom, Entrepreneur

Hey there, I'm Andrea. I left the corporate “rise and grind” several years ago for the most challenging role of my life: stay-at-home-mom! That resulted in a blog and this accidental entrepreneur gig. I have learned so much since starting in 2008.

As a blogger and ecommerce store owner, I also partner with businesses as a fractional CMO and COO. I've helped e-commerce brands scale from 0 to 8-figures through cold customer acquisition and leveraging paid traffic while ensuring operational efficiencies are in place for continued growth.

I feel so fortunate to do meaningful work everyday that is challenging and fulfilling, all while never missing our boys' activities.