Free Business Planning Download

ONLINE MARKETING AND OPERATIONS FAQ'S

I've been working in the online marketing world for more than a decade. In that time, I have been able to create and refine many marketing and operations processes with a lean team. Whether it's my own business or that of my clients, I know what areas in business truly matter and have the potential to make an impact.

WHAT IS THE BEST MARKETING STRATEGY FOR A SMALL BUSINESS?

This planning document will help you outline a marketing strategy for small businesses and solopreneurs. I start with the core foundation of creating valuable content for your audience, solving a problem and developing a relationship. This content delivered via email marketing, discoverable through a great SEO strategy, and paid traffic like Facebook advertising.

WHAT ARE THE BEST ONLINE MARKETING STRATEGIES?

There are so many online marketing strategies that I utilize for my own businesses and the businesses of my clients. This planning document outlines how to create lead magnets and challenges to get your audience to engage with you wherever you are!

Using these two strategies alone will assist you in growing a list that wants what you are offering. With time and nurturing, you can create a community that is loyal to your brand or product. 

WHAT MARKETING STRATEGIES ARE ACTUALLY EFFECTIVE?

The 3 C's: content, community and consistency. While there are certainly more effective marketing strategies, these three things have proven success online and in real life. The core of these three things are included in this free download.

When you provide valuable content for your audience, and not just the googlebots, they begin to trust you. That trust creates a community of other like-minded people who share a similar vision or simply need a guide to walk through the challenge together.

Finally, being consistent is key to any relationship. Without showing up in their inbox, news feed or search results they will simply forget you like the random classmate from high school. Consistency is the foundation of any relationship regardless of the medium: show up when you say you will, give more than you take, and always be your true self regardless of who is watching. 

HOW DO I OVERCOME OVERWHELM IN MY ONLINE BUSINESS?

You are doing it all in your business aren't you? Working furiously everyday, and sometimes you second guess yourself wondering if there's a better way.

Perhaps you find yourself thinking about the opportunities you are missing out on because you simply don't know HOW to start.

I'm not gonna spew out rainbows and unicorns at you and claim that if you just hustled more or worked smarter that you would be less overwhelmed. As a solopreneur, it's tough managing everything in your business not to mention all that remains on your plate in your personal life. I can relate 1000% and want to encourage you that it CAN be easier. 

This business planning document helps to outline key areas in your online business to focus on for a few key marketing and operations efforts. Whether you do them all yourself, hire a small team, hire a coach, or join a mastermind, this document will help you get it all out of your head and onto paper to know WHERE to start.