I’ve generated over $24 Million in sales from paid traffic. The ads were created on Facebook, Instagram, Google, Pinterest and TikTok. Not all platforms create the same volume of sales, but each platform is important in the marketing strategy. That sales figure may not seem as exciting at first glance…
Are you like me, and the many other online business owners, with lots of email addresses (and a few different businesses)? Checking multiple inboxes isn’t ideal so forwarding them to a single account makes the most sense practically and for productivity. I hit a snag when setting up a Google…
If you’re new to advertising on Meta, you will want to take a peek at the Audiences tool. You can create custom audiences as well as audiences that look like your custom audiences (aka lookalike audiences). I use both audience types frequently for ads management. Some of these won’t be…
Do you love the idea of earning money on something you have created but don’t want to maintain inventory in case it doesn’t sell? A print on demand business helps remove some of the risk associated with a traditional ecommerce store since you only purchase items as soon as someone…
It’s been just over a year that I shared with a few people that I was feeling burnt out. This post will be an honest look at what led to the burnout and hopefully help so you can recognize it and try to prevent it. New: Listen to the podcast…
That iOs update made a lot of marketers want to pull their hair out – ME included! I don’t know if I realized the exact date ads started performing again, but I’m SO happy that the conversions are back in FULL SWING! In preparation for the iOs updates, I was…
With the quarantine and shelter-in-place orders, celebrating a special occasion is tough. I’ve seen people doing car parades where they drive by a home and honk in celebration. I’ve seen some walking parades while maintaining the 6-feet safe distance orders. Those are sweet gestures for people to give and receive…
Learn how to self publish on Amazon KDP. Plus, my suggested inexpensive (and free) tools if you want to get started right now! I have been publishing on Amazon Kindle Direct Publishing (also known as KDP) for several years now. I have a few books that sell multiple copies each…
Best practices for brick & mortar businesses to increase customer engagement and sales! The current pandemic is putting many small business owners with a brick & mortar location in a tough place. So many rely on foot traffic to their locations to pay the bills. However, if you are a…
Digital process automation can help you do less and save more in your business. See a live example of automation in action! My very first email to my list here was about integrations sharing a tool that has been super helpful in my clients’ businesses. As I am wrapping up another…